Architect vPPR and design agency Twelve Studio have been announced as the winners of the Croydon i-Street competition.
The team’s halo concept is a sophisticated interactive wayfinding device, which also transforms into a stage for a street performance, reflecting the competition’s requirements for a wayfinding solution that would help support and activate local community events. Croydon Halo, as vPPR and Twelve Studio’s concept is called, comes in an array of shapes, such as a ring, clover and ribbon, and is designed to hover above the street, suspended by cables or metal poles. Wayfinding signage will be either fixed or interactive and respond to electronic identification tags. Another aspect of the Croydon Halo are the bright LEDs located around the base of the halos, which project a temporary stage that can host street theatre events and provide an arena for street art and music.
The free-to-enter competition, backed by Croydon Council and Architects’ Journal magazine, was launched in April and the goal was to create a design that was innovative and technology-led, but also deliverable. The architectural practices involved had to focus on the route from West Croydon rail station to Fairfield Halls, a route passing through local landmarks such as Whitgift Shopping centre and Segas House. The design had to be deliverable and cost-effective, but also had to capture the unique spirit of Croydon.
Amongst the finalists were Atkins London, Connected Space with Rise Gallery and Tate Harmer & Lightning Partners, CW Studio with Falconer Chester Hall, Chris Mullany Creative Technologist, Light Collective, Vestre Street Furniture & Hardscape, McGregor Coxall (UK) with Denton Corker Marshall, 18 Degrees, Wolfströme, Momentum Transport and Intellectsoft and Tyréns with Hawkins\Brown, Jason Bruges Studio and Fourth Street.