Edinburgh and Croydon have overtaken central London as the most ‘in demand’ areas in the UK, according to new research.
The Scottish capital and the outer south London borough have leapfrogged the City and West End in a league table of the 10 most coveted places for house-hunters. Scotland’s first city came top with properties there typically receiving 145 per cent more interest from buyers than the average home on the market across Britain. Property website Zoopla analysed the volume of email enquiries to estate agents over the past year to make the findings. Croydon, once upon a time in Surrey, home to Premier League football club Crystal Palace and the hometown of breakfast TV star Susanna Reid, came in second place with 104 per cent more demand than typical nationwide. Central London and Scotland’s largest city Glasgow followed, with 77 per cent and 67 per cent more interest respectively than the average British property listing. At the other end of the spectrum, Preston was found to be the least in demand area of the places looked at, with properties there receiving 55 per cent less interest than the average. The Lancashire city was followed by Wigan, Greater Manchester, Warrington in Cheshire and the Welsh city of Newport.
Analysis of keyword search tool found buyers in Edinburgh and Croydon wanted a ‘garage’, while ‘freehold’ was the most important criteria in central London. Across Scotland, the most popular keyword was ‘sea’ and in Wales buyers wanted ‘acres’ of space around their dream homes. Other popular London boroughs included Barking and Dagenham, Bexley and Hounslow, with Richmond upon Thames the least in demand.
Lawrence Hall, from Zoopla, said: “This new set of figures gives us valuable insight into which areas of the British property market are most in demand. It’s interesting to see Edinburgh outranking London, which perhaps reflects a cooling in the property market for central London. It’s no surprise that we see high demand for properties in the outer London suburbs, such as Croydon, as they prove to be an affordable alternative for buyers.”